Plain-spoken marketing, no jargon
Practical guides on SEO, paid media, and turning traffic into customers, written by the team doing the work.
Branding Strategies in Marketing: Types and Examples
Branding strategies in marketing span more than a dozen types, from product and service branding to co-branding and personal branding. Here are the main ones with examples and how to choose.
Brand Strategy Consultant: What They Do and When to Hire One
A brand strategy consultant is a specialist who helps a business decide what it stands for, who it serves, and how it should sound…
Small Business SEO: A Practical Guide for Canadian Businesses
Small business SEO is the ongoing work of making a small company’s website easier for Google to find, read, and recommend, a…
Email Marketing Tools: A Guide for Canadian Businesses
The best email marketing tools for most Canadian businesses are platforms that bring list management, automation, templates, deliv…
Email Marketing Strategy: A Guide for Canadian Businesses
An email marketing strategy is a written plan for using email to turn subscribers into repeat customers, and most small businesses…
What Is a Brand Strategy? A Guide for Canadian Businesses
A brand strategy is a long-term plan, usually built around five to seven core elements, that defines what your business stands for…
Technical SEO: A Guide for Canadian Businesses
Technical SEO is the work of tuning your website’s infrastructure and code so search engines and AI systems can crawl, rende…
What Is PPC? A Plain-English Guide to Pay-Per-Click Advertising
PPC, or pay-per-click, is an online advertising model where you pay a fee only when someone actually clicks your ad, and for most…
Should You Buy Backlinks? A Guide for Canadian Businesses
Buying backlinks, which typically runs from about $50 to $500 per link in Canada and far more for high-authority placements, means…
What Is a Good Conversion Rate? Benchmarks for Canadian Businesses
A good conversion rate is generally 2% to 5%, but the right benchmark depends on your industry, traffic source, and what you count…
Ready to grow your traffic?
Get a free audit and we’ll show you exactly where you stand, and a realistic timeline to where you want to be.