Social Media
Guides and insights on social media, written by the team doing the work.
What a Montreal Social Media Agency Should Deliver in 2026: Metrics, Bilingual Strategy, and AI Visibility
What should a Montreal social media agency deliver in 2026? Learn how to measure results, build bilingual campaigns, and improve A…
Understanding Social Media Algorithms and How They Affect Your Strategy
Discover how social media algorithms affect your strategy and learn effective tactics to optimize your reach. Read the article to…
Should You Hire a Social Media Manager or Do It Yourself?
Discover how a social media manager can elevate your brand with content, design, and strategy—or learn how to manage it yourself.
The Best Platforms for Social Media Marketing in 2025
Explore the best platforms for social media marketing in 2025. Learn where your brand should show up to grow, engage, and convert—…
How Much Should You Spend on Social Media Ads? A Guide for Smart Budgeting
Learn how to set a smart social media ad budget. Discover what affects costs, platform benchmarks, and tips from Owls Digital. Cal…
The Cost of Influencer Marketing vs. Organic Social Media Strategies
Compare influencer marketing vs. organic social media strategies with Owls Digital to find the smartest way to grow your brand onl…
The 7 C’s of Social Media Strategy
Master the 7 C’s of social media strategy to boost engagement, grow your audience, and achieve your goals effectively. Book a cons…
Put this into practice
Get a free audit and we’ll show you exactly where you stand, and a realistic timeline to where you want to be.