The challenge
GoLaser offers a range of laser hair removal and skin treatments across two locations, Toronto and Thornhill, but the previous site was not structured so each treatment and location could earn its own rankings. Starting from around 1,302 monthly organic visits and 40 first-page keywords, most treatments and service areas were competing on a handful of generic pages, which left qualified patients harder to reach.
What we did
We built a conversion-focused website and managed the SEO strategy around GoLaser's treatments, locations, guarantee, and consultation process, structuring the site so each treatment and location could earn its own rankings while giving visitors a clear path to book.
The results
Over 24 months, Semrush recorded estimated organic traffic rising from 1,302 to 2,331 monthly visits, a 79% increase, while first-page Google rankings grew from 40 to 76, nearly doubling the keywords driving qualified patients to the clinic.
More of the right people are finding us and booking consultations. The site does the heavy lifting we hoped it would.
The work behind these results
GoLaser is one of the med spa and cosmetic clinics we work with. See how we approach this industry, what we do across Toronto, or read what clients say.