The challenge
RoadLinx runs a complex freight and cross-border shipping operation, the kind of offering that is easy to under-explain online. The starting site made a complicated set of services hard for both customers and search engines to navigate: around 180 monthly organic visits and 711 keywords in Google's top 100, but little first-page presence for the services that matter most.
What we did
Owls Digital transformed RoadLinx's complex freight and cross-border shipping offering into a structured, search-friendly website and managed the SEO behind it, organizing a complicated set of services into something both customers and search engines could navigate.
The results
In 12 months, Semrush recorded estimated organic traffic rising from 180 to 931 monthly visits, and the ranking keyword footprint grew past 1,000 keywords, a footprint that keeps compounding as the new site matures.
They took a genuinely complicated service and made it make sense, to our customers and to Google. The traffic followed.
The work behind these results
RoadLinx is one of the freight and logistics companies we work with. See how we approach this industry, what we do across Vaughan, or read what clients say.