The challenge
Green Side Up started with a small organic footprint, 127 estimated monthly visits and just 5 first-page keywords, for a business that offered a wide range of services across a competitive region. The site wasn't structured to rank for the individual services and service areas that customers were actually searching for.
What we did
We combined a conversion-focused website with a local SEO strategy built around Green Side Up's full range of services, landscaping, pools, decks, fencing, and commercial work. Rather than one generic page, we structured the site so each service and service area could rank on its own, then built the local signals to support them.
The results in detail
Over 24 months, Semrush recorded estimated monthly organic traffic rising from 127 to 513 visits, a 304% increase. Their ranking keyword footprint expanded from 230 to 796, and first-page rankings grew from just 5 keywords to 79, an almost 16-fold increase in the rankings that actually drive traffic.
The site finally reflects the range of work we do, and the calls coming in match the services we actually want. That's the difference.
The work behind these results
Green Side Up is one of the landscaping and outdoor trades we work with. See how we approach this industry, what we do across Toronto, or read what clients say.